The creative aspect of creating a convertible page is to let the leads feel safe, comfortable, and in control. "Just Like Home". No need for GPS, 404 pages is one of the tricky things that Marketers feel fear of, you will find them use Home redirections, Similar articles redirection, but Does it work?
Now, let’s put all of this into action. I usually practice a series of multivariate convertible pages testing and how users interact with them. After it’s been pinpointed. I found that when "Users" are face to the 404 they don't know what to do after, they feel dizzy. So I offer them a short guide to how they can bypass the 404 walls, and transform them into monetary slingshots.
PS: This is my 404 page.
Thank you for taking the time to read. If you learnt something sharing the thread is really appreciated. I’m open to any suggestions from you. Do not hesitate to tell me what you think.